The Top 1% of Men Make More Money, Earn More Respect, And Arouse Instant Intrigue In Women.
What Do They Know That You Don’t?
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Master The Scientifically Proven Secrets Used To Send "Success Signals" And Reveal Your Natural Confidence In Just 5 Weeks ...
Why are some men 10x, 20x, even 100x more successful than others?...
Let’s be honest with ourselves...
  • It’s not money or an ivy league education. (Michael Dell was worth over 20 BILLION in 2017. He dropped out of the pre-med program at UT...)
  • It’s not time. We all have the same 24 hours in a day.
  • It’s not because they’re ripped and built like tanks. (Last time we checked, recording artist CeeLo Green, net worth $22 million, did not have a 6 pack).
  • It’s not because they had a stable home. (Will Smith’s net worth $215 million. His parents divorced when he was 13.)
  • It’s not because they stay out of trouble. (Rapper T.I., net worth $75 million, has been to jail multiple times.)

What Do They Know That You Don't?
How Did They Figure It Out?
How Is It That?.... matter how hard you try, it feels like you can never seem to get ahead?  4 years ago, I asked myself the same question.  What I discovered surprised me. I had a lot of assumptions about being “successful” …and at least half of them were totally wrong. But I also realized that the men who made it to the very top followed patterns. 

...they didn’t even know they were following a pattern. But they follow them anyway. After I dug deeper and deeper, I started to see the pieces of the puzzle no one else even recognized existed.

I Want To Share With You What I Learned...
...because I know if it surprised me, it will surprise you too.  I’ll start with THREE GAME-CHANGING FACTS that once I saw them, it became blatantly obvious and I wondered how I never saw them before. 

Fact #1: The Top 1% Of Men Use A 143-Year-Old Scientific Technique Aggressively And Without Apology
And many of them do it with nothing more than a high school education
You ever notice how some guys:
  • Always get picked first for teams.
  • Have women gossiping about them for hours on end with their girlfriends (and not oh, he’s so sweet, but OH DID YOU HEAR WHAT so and SO did?? Even if they said they couldn’t stand him…for some reason they just couldn’t stop talking about him…).
  • Just always seemed like they had their shit together and had the pick of any job opportunity they wanted?

“I guess they’re just lucky, know somebody, or were born like that” we tell ourselves.
And just like that, in one sentence, we doomed ourselves to being average forever. By saying that, even if just in your head, you give yourself permission to never do anything about it.

You’re basically saying “they can do it but I can’t.” And once you believe that, how could you ever do anything to change it? You won’t even so much as try. You’ve already mentally checked out the game…

Whenever you say “yeah, I guess they’ve got something that I don’t”, you’ve already lost.  As I studied the men who’d made it, from actors to businessmen, one thing became obviously clear as I poured through interview after interview. 

They decided that no matter what, they were gonna win. Odds be damned. No excuses.

They were always re-inventing themselves.
"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. "
- Charles Darwin

It’s not luck or some pearly white Colgate smile. It’s science. 

5 Scientific Strategies That Reveal The Game Being Played Around You

1. Men who are seen as dominant, high status & influential get more money and women.

“Dominance -> High status -> Influence = Rewards + Evaluations. [Dominant] men received higher rewards, and more positive ratings.”

Aysan Sev’er (1991). Women, Men, and Dominance in Small Groups: A Social Roles Assessment. The Canadian Journal of Sociology / Cahiers canadiens de sociologie. Vol. 16, No. 3 (Summer, 1991), pp. 265-280

2. Attractive men make $2600 more per year for every extra 'point' of attractiveness.

“By 1983, men were found to earn $2600 more [per year] on the average for each unit of attractiveness (on a 5-point scale)”

Frieze, I. H., Olson, J. E. and Russell, J. (1991), Attractiveness and Income for Men and Women in Management. Journal of Applied Social Psychology, 21: 1039–1057. doi: 10.1111/j.1559-1816.1991.tb00458.x

3. Women choose high status dominant men for casual sex and relationships.
“When women choose partners, non-physical characteristics such as ambition, status, and dominance establish a pool of partners who are potentially acceptable for sexual relations and higher-investment relationships.”

Townsend, M., Wasserman, T. (May 1998). Evolution & Human Behavior, Volume 19, Issue 3 , Pages 171-191.

4. Powerful men are sexy to women and influence other men.

“Powerful people are more likely to be seen as sexy by others than are persons without power…the interpersonal power of men makes them sexy, both to men and to women.”

John Levi Martin (2005). Is Power Sexy? American Journal of Sociology. Vol. 111, No. 2 (September 2005), pp. 408-446. Published by: The University of Chicago Press.

5. Men's attractiveness is based on what they own and wear.

“Men’s assessments of sexual attractiveness are determined more by objectively assess-able physical attributes”

Townsend, J. et al. (June 1997). The Perception of Sexual Attractiveness: Sex Differences in Variability. Archives of Sexual Behavior, Volume 26, Issue 3, pp 243-268

Sexy to both men and women? Say what?
Yup, you read that right.

Power is sexy. PERIOD.

Now maybe you’re saying “I’m not tryna get sexy for dudes. Not my thing.”

True. Me neither. But what if we replace sexy with attractive. Not sexual attraction but attraction as in RESPECT.

  • How would more respect from other men change every conversation you have?
  • Every job interview you walk into?
  • Every business deal you make?
  • Every woman overhearing at a party where other men who respect you mentioned how great a guy you were?

That’s power. That’s influence. That’s having options…EVERYWHERE.
“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” – That Darwin dude again.

Now when I realized this I thought to myself:

1. Who am I to pull off a stunt like this for YEARS to come?
2. Even if I felt like I could do it, how in the world do you even do this?

The next 2 facts I’d discover about the men who’d made it to the top would completely blow my questions out of the water.

Fact #2: They Didn’t Let Where They Started Dictate Where They’d End Up
“Two men sat behind bars, one saw mud, the other saw stars”
– Dale Carnegie

First, The Bad News

Here’s the thing.

We can’t control MOST things in life.

For example – our sex at birth, who our parents are, how much wealth they’ve accumulated, the community we’re born into, if we have a genetic disease, wanting to be 6’5 but we’re born 5’6.

It’s easy to get stuck in the “If only” mantra.

If only _____ happened, then I would be successful.

But here’s the good news, we may not control where we start – but we have 100% control over where we finish.


Lose The Ego
Emmitt Jr. was born in New Orleans, Louisiana in 1969.

Emmitt Sr., his father, had an answer to everything. Which was usually to “beat it out of you”.

To add insult to injury, Emmitt Jr. was sexually assaulted by three other men and one woman as a child.

He had major outbursts as a teenager that got him kicked out of high school…but he eventually earned his GED.

By the age of 16, he changed his name to Tyler to distance himself from his father, only later to find out from a simple DNA test that Emmitt Sr. wasn’t his biological father at all.

At age 20, Tyler (formerly Emmitt Jr.) discovered the therapeutic effects of writing.

In 1990, Tyler moved to Atlanta and spent the next two years writing a musical. It was performed at a local community theater and funded by his $12,000 life savings.

It tanked. He was broke. But Tyler persisted.

Working odd jobs, he spent the next 6 years rewriting, tweaking, and fixing all the problem areas of the play.

In 1998 – his rewrites were a hit. First, at the House of Blues, then again at Fox Theater.

Today, Tyler Perry is one of the most successful writers, actors, and producers in the entertainment industry.

In 2010 and 2011 Forbes named him the highest paid man in the entertainment industry.

Tyler had every excuse imaginable to fail. It could’ve been the easiest thing in the world for him to quit.

I’d say his excuses would’ve been justified too. 

Even when we are justified, the results may STILL suck. But we have a choice on how to respond. That choice is the only power you have over a horrible situation.

This is the REAL liberation. This is a state which promotes creativity and problem-solving. You gain excitement, courage, and passion.

But we had to give up one thing to get there…our ego.

“When we remove ego, we’re left with what is real. What replaces ego is humility…rock-hard humility and confidence…Ego is artificial...Ego is stolen. Confidence is earned…– Ryan Holiday, Ego Is the Enemy
Fact #3: Clothes Don’t Make The Man, They Reveal Him.
“Who influenced your sense of style?”

“Sean Connery, of course, since I was a kid – you know, James Bond. Or The Thomas Crown Affair – you can’t beat those three-piece suits. The Italian Job with Michael Caine – again the suits.”

That was Ozwald Boateng, the first and youngest man to open a store on London’s Legendary Saville Row did it at 28.

He was less than half the age of the other men who had been successful for generations in London’s premier men's style district. 

If you’ve never heard his name, no worries, it’s not important. What important is you’ve probably seen his work.

Watched The Matrix?

He made those suits.
Watched Ocean’s Thirteen? 

He made those suits too.

“Yeah, but it was all very deliberate. Because I’m good at what I do, and I just wanted to focus on the work. Let people talk about my cut, the influence of the cut, the detail, and that’s all it was about – for years.”
Part of the secret that he and these men know is this:
People respect them before they open their mouth. They use clothing to send success signals and skip to the front of the line.
And even when they become successful, they keep doing it because they know that the world is watching and judging you at every step of the game.
Never let ‘em see you sweat.
Now at this point, maybe you’re saying “I’m not a gazillionaire. I can’t afford that.”
While my mentor would slap you upside the head and tell you that you can’t AFFORD not to (the opportunity cost is too great), I’ll let you in on a little secret:
The right fitting $200 suit can beat the wrong fitting $2,000 suit almost every time.
The trick, if your budget is limited, is to use insider knowledge to get the best cut without sacrificing quality.
And if it landed your next gig, job, raise or contract…it’d have paid for itself almost immediately.
We cover this in lesson 2. More on that later.
It’s not just about suits though. It’s about communicating the value you can bring to the world through every single piece of clothing you wear.

  • But where would you even begin?
  • How could you leverage money if you’re strapped for time and needed this yesterday?
  • How could you spend a little more time to save money AND still get great quality clothing if your budget is tight?
  • Who could you go to for advice?
  • How do you break the right rules without breaking the law to get ahead?
  • How do you know what the rules are?

I’m going to give you the proven tools the top 1% of men have been using to skip to the front of the line.
The Most Comprehensive Course On Men's Style In The World
Complete With:
What Others Are Saying About The Style System...
"My dress had basically not changed since high school. So, people viewed me not much differently than a high school kid. I know that outward appearance doesn’t necessarily mean anything, but I wanted to be the best man I could be, inside AND out. I just didn’t know how until I ran into Antonio’s material online...I went through his “Style System” course...and now my outward appearance truly mirrors my inner man. In the 5 months since I began to make the changes Antonio equipped me to make, I have become a lead consultant to a multimillion-dollar Napa winery and I am acting as the COO of a new technology company. Dressing well didn’t teach me these skills, but it gave me the confidence to put myself out there"

Matt Walcott
"Your lessons have made incredible influences on how my lecturers judge, I have played golf and had coffee with many of them! Some have even bought me textbook!..when you dress sharp peoples always assume that they can learn something mysterious about you, and trust me that what counts!"
Reed Murungweni
"The Style System changed my life...I decided to ask the man himself and with his kindness, guidance and loving generosity, I found my mentor and never looked back. I attribute my success to him and I couldn’t have done it without his help. I started valuing my time and money. I used my misfortune to my advantage and went to thrift stores & donated all my clothing and started from scratch."

Louis Luzuka 
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